Health • Development

In early 2020, Rutgers Cancer Institute of New Jersey announced plans to create a new, consolidated Cancer Pavilion, the first comprehensive Cancer center in the state. Over the course of two weeks, we worked with New Brunswick Mayor Jim Cahill to create videos and keep pace with the news cycle, including some with same/next-day turnaround. Produced in real time by our video crews, project managers, script writers and social media specialists, this docu-series was integral to gaining public support for an important state, county and community project.